Staying up-to-date with currently trending products is vital for any business owner. It’s an excellent way to get product ideas and determine whether your target audience is interested.
However, with so many emerging and changing trending products, it can be overwhelming to choose. To help you decide, this article will explore 35 top trending products for 2022, categorized by niche.
We will include statistics and up-to-date Google Trends data to back up their popularity. Additionally, we will offer actionable marketing tips for each entry. By the end of this article, you will be equipped with the essential information to sell trending products online.
Top Trending Health and Wellness Products
In 2021, the global health and fitness industry was valued at $3,294 billion. By 2027, this figure is expected to hit $4,277 billion.
Beyond the COVID-19 pandemic, people are projected to continue paying extra attention to their health and wellness. 62% of Americans agree that their health is more important to them than before the pandemic.
In addition to physical fitness and immune health, intellectual and mental wellness awareness is also increasing. With flourishing opportunities to fulfill various health and wellness needs, this trending product category will stay profitable in the coming years.
1. Ashwagandha Supplements
- Average selling price: $15-$25
- Monthly global Google search volume: 1,600,000 (“ashwagandha”)
- Top countries: United States, India, United Kingdom
- Ideal target audience: health and herbal medicine enthusiasts
- Supplier suggestions: Green Jeeva (USA), Ixoreal (India), NutriBoost (UK)
Ashwagandha is an increasingly popular adaptogen – a category of herbs that help the body deal with stress. Some studies also suggest that it improves athletic performance and male fertility. It comes in various forms, like pills, gummies, and powders.
Google Trends shows that the search volume for “ashwagandha” has sharply increased in recent years. After hitting peak popularity at the beginning of 2021, awareness of the product has stayed relatively high.
To promote this “super herb” for your online business, create an informative email marketing campaign on its proven health benefits. OptinMonster is an excellent tool for collecting email leads and improving conversion rates.
2. Matcha
- Average selling price: $10-$20
- Monthly global Google search volume: 793,000
- Top countries: United States, Poland, Germany
- Ideal target audience: nutrition and caffeine enthusiasts
- Supplier suggestions: Ikeda Matcha (USA), Moya Matcha (Poland), KEIKO Tee (Germany)
Matcha green tea is one of the few trending products that have stayed relevant long after their initial popularity. While Google Trends data shows that searches for “matcha” have experienced some volatility, it has gained significant momentum in recent months.
Since matcha green tea is a caffeinated drink, you can market this product as a coffee alternative. Highlight matcha’s benefits, such as increased alertness and less jitteriness.
You can sell this trending product together with tools for making the drink. Offer a special price so your customers feel like they’re getting more value.
3. Air Purifiers
- Average selling price: $50-$200
- Monthly global Google search volume: 626,000
- Top countries: United States, United Kingdom, Indonesia
- Ideal target audience: general public, health enthusiasts
- Supplier suggestions: BJ’s Wholesale Club (USA), Alibaba, Made-in-China
Air purifiers refresh polluted air that may exacerbate health issues, such as asthma and allergies. Other benefits of air purifiers include neutralizing foul odors and improving sleep quality. A study also suggests that air purifiers with HEPA filters can protect against COVID-19.
According to Google Trends, the search volume for “air purifier” has increased in recent years. The keyword reached peak popularity in September 2020 and continues to garner high interest in 2022.
The price of air purifiers varies depending on the features and the size of the room they’re designed for. Make sure you’re marketing the product to the right audience. For example, buying a small purifier makes more sense for people who live in studio apartments.
4. Yoga Mats
- Average selling price: $20-$30
- Monthly global Google search volume: 295,000
- Top countries: India, United States, United Kingdom
- Ideal target audience: fitness enthusiasts
- Supplier suggestions: Sunshine Yoga (USA), India Mart (India), Yoga Studio Wholesale (UK)
At-home workouts, including yoga, pilates, and aerobics, typically require a mat to prevent slipping and bruising.
According to Google Trends, searches for “yoga mat” peaked worldwide in 2020. Even though the keyphrase has not seen a new peak since then, yoga mats are still in high demand in 2022.
To market this trending product, create at-home video workout demonstrations. Offer a better deal by bundling yoga mats with other trendy fitness-related items. For example, you can bundle them with exercise bands or foam rollers.
Top Trending Fashion Items
The global yearly revenue of the apparel market is projected to hit nearly $2 trillion by 2026.
Although many brick-and-mortar fashion retailers are reopening, online purchases are still expected to grow in popularity. The convenience of online shopping remains compelling for consumers.
As society re-embraces social and outdoor activities, “going out” clothing is on the rise. Sensual, bold, and eccentric styles are expected to dominate fashion trends.
Take a look at the following trending products to sell online in the fashion industry.
5. Athleisure
- Average selling price: $10-$25
- Monthly global Google search volume: 69,000
- Top countries: United States, India, United Kingdom
- Ideal target audience: fashion enthusiasts, fashion enthusiasts
- Supplier suggestions: Bella + Canvas (USA), India Mart (India), Alibaba
Thanks to major brands like Lululemon, sportswear has become fashionable. Style experts have been calling this trend athleisure. Since it balances comfort and style, athleisure products attract customers.
There are tons of athleisure clothing to sell in your online store, like sports bras, t-shirts, gym shorts, and leggings. Buy them in bulk from clothing wholesalers like Bella + Canvas.
This fashion trend is more prevalent among millennials and gen Z, so creating a solid social media marketing strategy is crucial to your success. One way to do so is to partner with fashion and fitness influencers to promote your products.
6. Wide-Leg Pants
- Average selling price: $20-$30
- Monthly global Google search volume: 110,000
- Top countries: United States, Australia, India
- Ideal target audience: fashion enthusiasts
- Supplier suggestions: Wholesale Fashion Square (USA), Alibaba, DH Gate
Wide-leg pants and jeans have been making a comeback in the past few years. They are stylish, comfortable, and flattering on almost any body type. For women, wide-leg pants make their legs look longer and accentuate their waistline.
According to Google Trends, the search volume for “wide leg pants” continues to rise and has hit record highs in the past couple of years.
There are many types of wide-leg pants. When promoting this trending product for your online store, target the right audience for the model of wide-leg pants you’re selling. For example, formal wide-leg pants are best marketed to professionals and office workers.
7. Corsets
- Average selling price: $18-$50
- Monthly global Google search volume: 804,000 (“corset”)
- Top countries: United States, Brazil, United Kingdom
- Ideal target audience: fashion enthusiasts
- Supplier suggestions: CorsetsFly, Corset Deal (UK), Alibaba
One of the most unique trending fashion products this year is the corset. Once deemed a symbol of oppression, the old-school fashion item has been reclaimed to signify female empowerment.
The global search volume for “corset” hit its peak in late 2021 and continues to garner high popularity. According to fashion experts, corsets are one of the staple fashion trends of 2022.
Although it was made to be an undergarment, many wear corsets as outerwear these days. Try creating unique, custom designs for your corsets to attract customers. Then, market the items as statement pieces.
8. Shapewear
- Average selling price: $20-$40
- Monthly global Google search volume: 184,000
- Top countries: United States, United Kingdom, Germany
- Ideal target audience: fashion enthusiasts
- Supplier suggestions: Alibaba, Lingerie Mart (USA), Shapewear.co.uk (UK)
Shapewear is a foundation garment used to shape the body. When the celebrity shapewear line SKIMS entered the market in 2019, searches for “shapewear” hit an all-time high. It will likely remain a very popular product in 2022.
To turn this trending item into a profitable opportunity, provide a broad range of sizes and shades. A big reason why SKIMS became popular is its inclusivity, allowing various demographics to wear the product.
Top Trending Gadget Items
Mobile phones are among the most widely used gadgets worldwide. It’s expected that 7,690 billion people will use smartphones in 2027.
As a result, complementary items like phone straps, power banks, and wireless chargers have become trending products.
The smartphone accessories market was valued at $254.5 billion in 2020 and is projected to reach $413.2 billion by 2030. So, starting a phone accessories online store is both profitable and future-proof.
9. Phone Straps
- Average selling price: $10
- Monthly global Google search volume: 115,000
- Top countries: Brazil, Italy, United States
- Ideal target audience: general population, tech enthusiasts
- Supplier suggestions: Faire (USA), Tradewheel, DH Gate
Phone straps or phone charms are a fun way to customize a mobile device. They also let users hold their phones more securely in their hands.
According to Google Trends, the search volume for phone straps has significantly increased in recent years and stays high in 2022.
Some of the most popular phone straps are the unique, handmade kind. To promote this trending product, take visually appealing product photos. You can set up a budget home photo studio using led lights and your smartphone camera.
10. Power Banks
- Average selling price: $20-$35
- Monthly global Google search volume: 696,000
- Top countries: India, United States, Brazil
- Ideal target audience: general public, tech enthusiasts, travelers
- Supplier suggestions: DH Gate, India Mart (India), Alibaba
Power banks let users charge their mobile devices on the go. This trending product is especially popular among high-mobility people, such as travelers and outdoor enthusiasts.
The search volume of “power bank” remains high. Although the interest decreased in March 2020, it has risen since then. This might have been caused by more people participating in social and outdoor activities again.
When marketing power banks, pay attention to the ideal target demographic. For example, power banks with advanced features like fast wireless charging are fantastic for tech enthusiasts. You can work alongside tech social media influencers to promote the product.
11. Phone Holders
- Average selling price: $15-$20
- Monthly global Google search volume: 87,000
- Top countries: United States, India, United Kingdom
- Ideal target audience: tech enthusiasts, office workers, car owners
- Supplier suggestions: Wholesale Phone Accessories (USA), India Mart (India), Aulola (UK)
Phone holders let people attach their phones to desks and car dashboards. For office workers, a phone holder helps with multitasking. Drivers can use car phone holders to view their phone screens safely when driving.
These products often become best-sellers on many online stores. A car phone holder from Beam Electronics has over 81,000 global ratings on Amazon.
Selling this trending product can net you a high profit margin. Look for car accessory suppliers on Alibaba who sell phone holders for as low as $1. Make sure that the vendor and the product have good ratings to guarantee quality.
12. Wireless Chargers
- Average selling price: $15-$30
- Monthly global Google search volume: 221,000
- Top countries: United States, India, United Kingdom
- Ideal target audience: tech enthusiasts
- Supplier suggestions: Hypercel (USA), Technology Warehouse (UK), Alibaba
Wireless charging pads are being acknowledged for their convenience. Google Trends shows that queries for wireless chargers have been steadily increasing in number.
Not every device supports wireless charging yet, so selling wireless chargers today will get you a head start. By the time everyone needs a wireless charging station, you will have established yourself as a significant player in the market.
To promote this trending product, partner with tech influencers. Kick off an affiliate marketing campaign that offers influencers commission for encouraging their audience to purchase the item.
13. Wireless Headphones and Earbuds
- Average selling price: $20-$60
- Monthly global Google search volume: 493,000
- Top countries: United States, United Kingdom, India
- Ideal target audience: tech enthusiasts, audiophiles
- Supplier suggestions: Kiko Wholesale Group (USA), DHGate, Alibaba
The market for wireless headphones is expected to grow by 12.3% from 2019 to 2025. The reasons for their popularity include the convenience of wireless devices and newer smartphones lacking headphone jacks.
Since manufacturing headphones is expensive, consider starting a dropshipping store. Sites like SaleHoo will let you connect with wholesale suppliers.
One way to market this trending product is to have your products featured on electronics review sites like RTINGS.com. Utilize affiliate links to encourage readers to check out the product.
Top Trending Baby and Childcare Products
The market value of baby care products was $67.35 billion in 2020 and is expected to increase to $88.72 billion by 2026.
Many parents are still working from home, allowing them to spend more time with their children. As a result, products that help balance their work and family life have become trending items.
14. Baby Carriers
- Average selling price: $50-$150
- Monthly global Google search volume: 199,000
- Top countries: United States, United Kingdom, India
- Ideal target audience: parents and caretakers
- Supplier suggestions: Baby K’tan (USA), Alibaba, DH Gate
A baby carrier helps adults carry infants while keeping their hands free. When traveling, baby carriers are easier to store and carry than strollers.
This trending item is receiving more attention due to fresh baby carrier innovations like improved ergonomics. Many parents are interested in ergonomic carriers that support the baby’s natural posture, like Ergobaby.
When selling the product, highlight the psychological and health benefits of babywearing to convince potential buyers. Create engaging infographics for social media or write online articles to gain organic traffic and increase eCommerce sales.
15. Baby Swings
- Average selling price: $60-$150
- Monthly global Google search volume: 87,000
- Top countries: United States, United Kingdom, Australia
- Ideal target audience: parents and caretakers
- Supplier suggestions: Alibaba, Global Sources, DHGate
Baby swings can be a lifesaver for busy caregivers, especially parents who work from home. The rocking motion calms crying infants, giving parents some well-deserved quiet time.
Google Trends reveals that the search volume for baby swings worldwide is relatively stable.
Some manual baby swings come with hanging toys to entertain the baby. Smart baby swings have extra features like adjustable rocking speed and built-in lullabies, offering a unique value.
16. Baby Monitors
- Average selling price: $60-$150
- Monthly global Google search volume: 36,000
- Top countries: Australia, Canada, Sweden
- Ideal target audience: parents and caretakers
- Supplier suggestions: Bebcare (Australia), DHGate, EC21
Baby monitors let parents or caretakers watch their children when in another room. Some products have additional features such as a mobile app, temperature monitor, dynamic angles, two-way talk, and night vision.
The Google search volume for “baby monitor” is steadily high. Looking at prior search performance, the demand for this trending product should not drop significantly anytime soon.
Reach out to parenting influencers on social media, YouTube, and the blogosphere to promote this trending product. Don’t forget to highlight the features that parents will find useful.
Top Trending Pet Products
Loving owners willingly spend their money to ensure their pets are healthy and happy. The pet care market was valued at $232.3 billion in 2020 and is projected to increase by 6.1% yearly.
Although the market is growing in many parts of the world, the United States leads by an overwhelming margin when it comes to pet food.
17. Pet Food
- Average selling price: $30
- Monthly global Google search volume: 59,000
- Top countries: United States, Canada, Australia
- Ideal target audience: pet owners
- Supplier suggestions: Animal Supply Co (USA)
Pet food is always in constant demand, making it one of the hottest trending products to sell online. According to Google Trends, the search volume for pet food is steadily high with only minor drops.
Since most owners buy pet food regularly, one way to make these trending products stand out is to create a subscription service. You can offer different foods and let customers customize their boxes to receive a personalized diet for their pets.
18. Dog Harness
- Average selling price: $20
- Monthly global Google search volume: 187,000
- Top countries: United States, United Kingdom, Australia
- Ideal target audience: dog owners
- Supplier suggestions: 2 Hounds Design (USA), Alibaba, Global Sources
Since walking is essential for a dog’s well-being, a harness is a must-have for dog owners. Compared to collars, harnesses provide more control for owners and are more comfortable for dogs.
According to Google Trends, the search volume for “dog harness” increased significantly in 2020 and has remained relatively high.
Dog harnesses are also pet fashion items. You can sell dog harnesses that are high quality, comfortable, and unique-looking.
Selling such items is ideal for a dropshipping store. To market this trending product, create blog content on dog harnesses and the importance of walking dogs. You can also create video content demonstrating how to put on a dog harness.
19. Cat Beds
- Average selling price: $15-$20
- Monthly global Google search volume: 70,000
- Top countries: United States, United Kingdom, Australia
- Ideal target audience: cat owners
- Supplier suggestions: Faire (USA), PetDreamHouse (UK), Superior Pet Goods (Australia)
Naturally, the increase in cat ownership has lead to a high demand for cat beds. Since cats sleep more than humans, they need a comfortable spot for rest.
According to Google Trends, the search volume for cat beds has grown steadily over the years.
Sell unique and innovative cat beds instead of regular cushions to stand out. For instance, orthopedic beds are popular among senior cat owners. If you’re crafty, try making handmade cat beds and charge a higher price.
20. Pet Carriers
- Average selling price: $30-$50
- Monthly global Google search volume: 45,000
- Top countries: United States, United Kingdom, Australia
- Ideal target audience: pet owners
- Supplier suggestions: Alibaba, DHGate, Global Sources
Having a carrier is essential for any pet owner who travels and visits the vet.
The Google Trends volume for pet carriers experienced a significant drop in 2020, but it has gone up since. Overall, pet carriers have a steady demand.
There are several types of pet carriers you can sell online. Airline-compliant carriers are quite popular as they are necessary for pet owners who frequently travel by plane. Some come in the form of a backpack, which people find helpful when bringing pets on walks.
Focus on making and marketing your pet carrier to a specific customer niche. This way, you can build a solid eCommerce brand around your product. Vanderpump Pets, for example, caters to elegant pet owners, making their brand more memorable.
Top Trending Comfort Items
Spending more time at home encourages people to create a more comfortable space. According to experts, comfortable furniture items have become trending products in the decor niche.
Comfort items of various sizes can be sold online. Whether it’s cozy furniture to lounge on or smaller pieces to complement the decor, people are increasingly interested in buying such products from eCommerce stores.
21. Sofa Beds
- Average selling price: $200-$500
- Monthly global Google search volume: 706,000
- Top countries: United Kingdom, United States, Australia
- Ideal target audience: homeowners
- Supplier suggestions: MOE’s Wholesale (USA), KH Direct, Alibaba
Sofa beds have long been on the market. They’ve recently become popular among renters as they can save a lot of space and money for those on a budget.
On Google Trends, the search volume for sofa beds has stayed relatively high in 2022.
You can sell many types of sofa beds, such as daybeds, futons, and pull-out couches.
Start a marketing campaign on Pinterest – this social networking site is trendy among home decor enthusiasts. Pinterest will let you attract potential customers by creating boards featuring your products.
21. Wedge Pillow
- Average selling price: $50-$200
- Monthly global Google search volume: 80,000
- Top countries: United States, India, Canada
- Ideal target audience: people with health or sleep issues
- Supplier suggestions: Alibaba, India Mart (India), Polysleep (Canada)
A wedge pillow elevates the upper or lower body when sleeping. More people are investing in wedge pillows to relieve acid reflux, snoring, sinus pressure, and other health conditions.
According to Google Trends, searches for wedge pillows have increased steadily. Although it experienced a significant drop in mid-2020, interest in the trending product has increased.
To promote this product for your eCommerce store, highlight the features that make your wedge pillow stand out. For example, some wedge pillows have a foldable design or multiple components that let users adjust their height.
22. Seat Cushions
- Average selling price: $30
- Monthly global Google search volume: 22,000
- Top countries: United States, Canada, United Kingdom
- Ideal target audience: desk workers, older adults, people with health issues
- Supplier suggestions: Alibaba, Global Sources, DHGate
Due to the rise of home offices, seat cushions are trending on search engines and eCommerce stores. For instance, this seat cushion from Amazon has over 89,000 ratings.
Seat cushions are more affordable when purchased from suppliers like Alibaba. The potential to make a significant profit will be higher, especially if you buy and sell in bulk.
The target audience for this type of product are desk workers, older adults, and people with health issues. To reach out to them, display Facebook or Google ads for search queries related to seat cushions.
Top Trending Home and Outdoor Products
The house goods market is expected to grow from $362.9 billion in 2021 to $455.4 billion in 2025.
Buying home products is necessary to elevate the quality of life. Since the pandemic, more people are shopping for home appliances online, making them trending products.
On the other hand, outdoor recreation also saw a boom during the height of the pandemic. Now that many parts of the world have fully re-embraced social and outdoor life, it’s only natural for such products to further increase in demand.
23. Cooler Boxes
- Average selling price: $30-$200
- Monthly global Google search volume: 589,000
- Top countries: India, Brazil, United States
- Ideal target audience: travelers, outdoor enthusiasts
- Supplier suggestions: India Mart (India), Alibaba, RTIC Outdoors (USA)
Cooler boxes let people keep their food fresh and their drinks cold while outdoors. It’s an essential item for camping, hiking, and picnicking.
The searches for “cooler box” on Google Trends typically spike around May-June. We expect the same to happen in 2022.
Compared to coolers released a decade ago, newer cooler boxes have significantly better build quality and are more insulated. When marketing this trending product, highlight its superior cooling performance to encourage people to upgrade.
24. RGB Lights
- Average selling price: $30-$80
- Monthly global Google search volume: 39,000
- Top countries: United States, United Kingdom, Australia
- Ideal target audience: homeowners
- Supplier suggestions: LEDSupply (USA), Light Supplier (UK), Alibaba
RGB lights can spice up a room, making it a brighter and livelier space. They are trendy among people looking to decorate their desktops, gaming or entertainment rooms, and bedrooms.
The search volume for “rgb lights” reached its all-time high in late 2020. Since then, interest in the product has remained relatively high.
There are two main types of RGB lights – fixed and addressable. The former only provide one type of illumination, while the latter let users change the lights to their preferred colors and styles.
Be sure to choose the proper marketing channels for this product’s target audience. Since RGB lights are eye-catching products, we recommend showcasing them on visual platforms like Instagram or TikTok.
25. Portable Power Stations
- Average selling price: $200-$300
- Monthly global Google search volume: 64,000 (“power station”)
- Top countries: United States, United Kingdom, India
- Ideal target audience: travelers, outdoor enthusiasts
- Supplier suggestions: Global Sources, DHGate, Alibaba
Portable power stations are becoming more popular. They let you get electricity off the grid, making them excellent for road trips and camping.
Some portable power stations have built-in generators that transform solar energy to electricity. As such, they can be an eco-friendly solution.
As a highly niche product, it’s crucial to choose a suitable method to market these products to the right audience.
For example, the solar power kits company Renogy markets its products by offering credit to users who share a referral link. This is an excellent strategy since tightly knit communities can help sell niche products via word-of-mouth.
26. Outdoor Rocking Chair
- Average selling price: $70-$20
- Monthly global Google search volume: 39,000
- Top countries: United States, United Kingdom, Canada
- Ideal target audience: homeowners
- Supplier suggestions: Wayfair (USA), Costway (UK), Aosom (Canada)
Sitting on the patio or in the yard on an outdoor rocking chair is a popular and relaxing activity. Other than relaxation, other benefits of rocking chairs include easing back pain, soothing infants, and fostering deeper sleep.
According to Google Trends, search interest in “outdoor rocking chair” has significantly increased in the past few months.
Although rocking chairs have been around for a long time, few people know their benefits. Writing blog and social media posts that highlight them will encourage more people to buy this trending product.
27. Smart Speakers
- Average selling price: $20
- Monthly global Google search volume: 33,000
- Top countries: United States, United Kingdom, India
- Ideal target audience: smart home owners
- Supplier suggestions: Alibaba, DH Gate, India Mart (India)
A smart speaker is more than just a device that plays music and podcasts. Usually, it’s integrated with a virtual assistant that lets you give voice commands and control other smart devices in a home.
According to Google Trends, the search volume for “smart speaker” peaked multiple times in recent years and has stayed relatively high in 2022.
To market smart speakers, make sure to highlight the key features that most customers look at, such as the sound quality, virtual assistant, and size. For example, if you’re selling a smaller-sized smart speaker, highlight how much space it saves without sacrificing sound quality.
Top Trending Kitchen Appliances
The kitchen appliances market was valued at $159.29 billion and is expected to grow to $210.80 billion by 2027.
During the height of the pandemic, fewer US consumers dined out and more people cooked at home. This trend is expected to continue as roughly 7 out of 10 consumers report their intent to continue cooking at home after the pandemic.
Aside from conventional appliances like blenders and microwaves, trendy appliances like air fryers and portable blenders are gaining popularity. People are spicing up their home cooking by experimenting with new products.
28. Air Fryers
- Average selling price: $100
- Monthly global Google search volume: 3,400,000
- Top countries: Brazil, United States, United Kingdom
- Ideal target audience: home cooks
- Supplier suggestions: Global Sources, Alibaba, DHGate
Its name implies that this device can cook various dishes, such as french fries and cookies, using heated air. This appliance’s main selling point is the ability to fry foods using little to no oil.
Google Trends reveals that the global search volume for this product has been steadily increasing in recent years. It reached peak popularity during the holiday season in 2020. In 2022, interest in air fryers remains high.
You can promote this product to the health and wellness audience. Create an infographic post that compares the calories of dishes cooked with the air fryer and those with a traditional frying method. Alternatively, start a healthy food blog with air fryer recipes.
29. Portable Blender
- Average selling price: $35
- Monthly global Google search volume: 44,000
- Top countries: United States, Australia, United Kingdom
- Ideal target audience: home cooks, fitness enthusiasts, health-conscious people, travelers
- Supplier suggestions: Alibaba, Faire, DH Gate
Portable blenders let people make juices, smoothies, milkshakes, and protein drinks on the go. They are also more convenient than traditional blenders. Since many portable blenders include tumblers for drinking, there’s no need to wash additional containers.
Portable blenders are among the most popular trending products in the kitchen appliance category. Google Trends show that the searches for “portable blender” have increased over the years and remain popular in 2022.
To market the product, you can demonstrate various drinks made using the portable blender through blog posts, photos, and videos. Don’t forget to highlight its convenience compared to traditional blenders.
Top Trending Hobby and Lifestyle Products
Many people are looking to entertain themselves outdoors or in their homes. Have a look at the trending items to sell online in the hobby and lifestyle product category.
30. Reusable Water Bottles
- Average selling price: $10-$20
- Monthly global Google search volume: 566,000 (“water bottle”)
- Top countries: United States, India, United Kingdom
- Ideal target audience: general population, sustainability enthusiasts
- Supplier suggestions: Totally Promotional (USA), Alibaba, DHGate
Reusable water bottles are some of the best trending products to sell online. Environmental concerns over single-use plastics have driven more consumers to integrate them into their lifestyle.
Many innovations, such as the smart water bottle and collapsible cup, have come out. It’s best to pick a product that isn’t popular in your area yet so that you can become the go-to seller.
The target audience for these trending products is the sustainability community. For marketing purposes, publish educational content on the downsides of single-use packaging. The brand S’well does this well on its Instagram profile.
31. Crochet Kits
- Average selling price: $20-$40
- Monthly global Google search volume: 13,000
- Top countries: United States, United Kingdom, Australia
- Ideal target audience: arts and crafts enthusiasts
- Supplier suggestions: DH Gate, Alibaba, Supply Leader
One of the hobbies that many people turn to while staying inside is crocheting. In addition to being a creative outlet, crocheting has various health benefits. For example, some people find crocheting helpful for relieving stress, anxiety, and insomnia.
On Google Trends, the search interest for the term “crochet kit” shot up at the beginning of the pandemic. Since then, the volume of searches has experienced some volatility. Fortunately, it always comes back up – including at the beginning of 2022.
A great way to promote crochet kits for your online business is to demonstrate how to use them through videos and blog posts. Showcase the items people can make using the crochet kit so that they can also try crafting them.
Alternatively, set up Google Shopping ads for related search terms to boost your product visibility and drive immediate sales.
32. Custom Keyboard Kits
- Average selling price: $50-$200
- Monthly global Google search volume: 86,000 (“custom keyboard”)
- Top countries: United States, United Kingdom, Germany
- Ideal target audience: gamers, typists, mechanical keyboard hobbyists
- Supplier suggestions: Alibaba
Recently, the mechanical keyboard hobby is seeing a boom in interest. With a custom keyboard kit, people can assemble and customize their own mechanical keyboard using the included parts.
According to Google Trends, the search term “custom keyboard” has steadily increased in popularity which remains high in 2022.
If you want to sell a custom keyboard kit, it’s important to prioritize quality parts. To stand out from other sellers, include novelty parts such as uniquely designed keycaps. Through promotional videos, demonstrate how to build the keyboard and show off its typing sounds.
Top Trending Beauty Products and Accessories
Although the beauty industry’s revenue dropped in 2020, it has steadily increased in recent years. By 2026, revenue is projected to reach $131 billion.
To join this profitable niche, check out the currently trending products within the beauty niche.
33. Hair Scrunchies
- Average selling price: $10/pack
- Monthly global Google search volume: 194,000 (“scrunchie”)
- Top countries: India, United States, Indonesia
- Ideal target audience: women, long-haired individuals
- Supplier suggestions: Threddies (USA), Alibaba
According to Pinterest, hair scrunchies are making a major comeback. In 2020, searches for the product on the social sharing site went up by more than 6300%.
Get hair scrunchies in bulk from Threddies or follow a tutorial to produce an entire collection of your own. The DIY route will let you choose a high-quality fabric to create a more premium product.
Begin an influencer marketing campaign by collaborating with content creators on TikTok, YouTube, or Instagram to feature the scrunchies. Ask them to create styling tips using the product and tag your fashion accessories store on the posts.
34. Face Ice Rollers
- Average selling price: $10-$15
- Monthly global Google search volume: 23,000 (“ice roller”)
- Top countries: United States, United Kingdom, Canada
- Ideal target audience: skincare enthusiasts
- Supplier suggestions: Faire, SukeAuto, Alibaba
One of the trending products in beauty is the face ice roller. According to dermatologists, using face ice rollers has many benefits – they can relieve puffiness, toxins, and muscle tension. The coldness can tighten the skin and temporarily reduce redness.
The global search volume for “ice roller” reached its peak in late 2021. Interest in this unique skincare tool remains high in 2022.
To promote face ice rollers, highlight their benefits to the skin and overall health. Through social media content, explain the do’s and dont’s of using a facial ice roller. For example, people should always use an upward motion when rolling their faces with the product.
35. Press-On Nails
- Average selling price: $10
- Monthly global Google search volume: 218,000
- Top countries: United States, United Kingdom, India
- Ideal target audience: beauty enthusiasts
- Supplier suggestions: Etsy, Alibaba, DH Gate
Press-on nails offer a convenient way to do manicures at an affordable price. People can easily remove or swap their press-on nails whenever they want. They can also protect the natural nails from damage.
Press-on nails are one of the fastest-growing trending products in the beauty niche. Looking at Google Trends, search interest in press-on nails has increased substantially over the past few months.
Try creating unique designs for the press-on nails you sell to stand out from other online businesses. And since this product is visual-heavy, promoting it via photos and videos on social media channels is highly recommended.
Where to Find Trending Products to Sell Online?
To find trending products online, you need to start your search in the right places. Head over to the following sites to generate business ideas:
eCommerce Marketplaces
Numerous eCommerce marketplaces can provide insights into current product trends.
These online selling sites have special pages dedicated to newly best-selling products. For instance, Amazon’s Movers and Shakers page shows hourly top-selling items across different product categories.
Also, check out the Most Wished For page to see which products people think about purchasing next.
Some sites have a search bar that automates suggestions according to what’s currently popular among customers. If you head to Etsy, the feature shows keywords labeled as Popular right now.
Use eRank to find out more about Etsy’s trending products. This Etsy SEO tool reveals which keywords have a high search volume.
Social Media Networks
78% of sellers who use social media outsell the competitors who don’t. As brands leverage social commerce and influencer marketing, social media platforms have become the go-to place for discussing products.
Research popular hashtags on Twitter and Instagram to see which products are up-and-coming. On Pinterest, use the search bar to see which keywords are trending.
Try to find communities for trending niches on Facebook and Reddit. Examining them will let you know what trending products to sell when targeting a specific demographic.
Trend Report Sites
These platforms show what topics and trending products internet users are interested in. Here are some sites to check out:
- Google Trends. Marketers commonly use this tool to research the search volumes of particular keywords. Filter by region, period, topic category, and type of search to see the most relevant results.
- Think with Google. The Category Trend feature reveals top trending items and high-demand products.
- Trend Hunter. This site collects new and popular eCommerce bestsellers every month. It also comes in a premium version that tracks topics and provides access to full trend reports.
Additional Tools to Evaluate Potential Trending Products
After finding potential products to sell, use these sites to validate your trending product ideas further:
- A Better Lemonade Stand’s instant product evaluation tool. Enter information about your own store and product catalog. You will receive a score that will let you analyze the strengths and weaknesses of your product.
- Viral Launch. Though this premium tool is primarily intended for Amazon sellers, it can be useful for any online store. Use the Market Intelligence feature to receive feedback on your product idea, estimate profits, and view market trends.
What Makes a Good Trending Product?
To successfully start making money online, choose trending products with the best business potential. Keep the following criteria in mind when searching for trending products to sell:
- Aligns with your interests. Having a passion for your own products will ease the process of marketing them. You’ll have a deeper appreciation for the product and an easier time connecting with potential buyers.
- Solves a common problem. Many popular products are easier to market because they make people’s lives easier.
- Has branding potential. What you sell online determines your marketing strategies. Create an exciting brand story to attract your audience.
- Is profitable. What you make from selling the product should cover your overhead expenses and provide a sizable income.
- Hard to find. Selling a product that isn’t available in your local market or other online stores can incite excitement and curiosity. Plus, there will be less competition.
Conclusion
We have explored 35 products to sell online, categorized by various trending niches. However, remember that choosing the right trending products is just the beginning for any eCommerce store owner.
No matter what you pick, make sure to create a beautiful online store and maximize your digital marketing strategy.
So, take your pick, choose an eCommerce platform, and start selling products online. Good luck.
