There are thousands of apps in the Shopify store for good reason. It’s a powerful e-commerce solution that covers the basics for any brand that wants to sell online, but it can also be endlessly customized to suit the uniqueness of every business on its platform.
With so many options, it’s not always clear where you should start adding apps that will grow your business. Is it SMS, customer support, business intelligence or a combination of those and more that will make the biggest difference next year? No matter what drives your business, we recommend these 10 apps to build a powerful tech stack for your Shopify brand in 2022.
Givz
Givz is giving the boot to discount codes and betting that donations are the next big marketing incentive. For example, instead of offering customers a $5 discount on their order, you can offer them the ability to donate to $5 to a charity that aligns with your brand. According to Givz, “donation incentives can drive a 20% increase in Average Order Value (AOV) and conversions by empowering your customers to donate instead of discount.”
Not convinced? Unlock the power of donation incentives for free here.
Privy
Privy is a marketing platform that helps your brand increase conversions with three tools: Privy Email, Privy Convert, and Privy Text. Privy Email takes care of abandoned carts and helps win back customers. Privy Convert is all about growing your customer list and incentivizing sales with popups, flyouts, and coupons. Privy Text takes care of SMS, a fresh way to repurpose your best messaging to reach new and old customers. All together, they’ve helped 500,000 businesses from 180 countries generate $3.9 billion in sales.
Try Privy’s three-headed marketing solution for free here.
Kno Commerce
Kno is “the only eCommerce survey platform designed to help you collect the data you want, and turn it into the action you need.” You can deploy surveys in minutes to help build audiences and improve your business intelligence. Learn things about your customers you’d otherwise have no way of knowing, and use that insight to drive smarter marketing decisions that lead to more profitable engagement. Why guess what customers want to see next on your product roadmap when you could just ask?
Try Kno’s survey platform for free here.
Loop
Loop is “the exchange-first returns platform for scaling Shopify brands.” They help your store transform returns into a profit center by getting inventory back faster, cutting shipping costs, and freeing up your team’s time to work on more important projects. Customers can start their return in the platform at their leisure, are nudged to exchange instead of return, and can even be upsold with “bonus credit” on certain exchanges. All of that adds up to retained revenue.
Learn more about how Loop can grow your brand through the unexpected channel of returns here.
Smile.io
Smile.io creates easy-to-use loyalty programs. Their programs are designed to encourage your customers to “join, engage, and share in your brand community” so that you can boost loyalty and increase retention. You’ll use points and rewards to motivate these customers to take action around your brand such as writing a product review or referring a friend.
If you’ve been wondering about the best way to unleash the good will you’ve earned with previous customers, create a free Smile.io account here and watch them work!
Okendo
Okendo is review management software that offers “all the tools brands need to capture and showcase high-impact social proof such as product ratings & reviews, customer photos/videos and Q&A.” They make it easy to display the positive reviews of previous purchasers to help your next customers convert. Over 4,000 high-growth Shopify brands like Buck Mason already use Okendo to help them build trust and sell more products.
If you’re interested in improving your conversion rate ahead of Black Friday and Cyber Monday, sign up for a 90-day free trial here.
Recart
Recart is a marketing app that specializes in reaching customers through Facebook Messenger. From abandoned cart reminders to shipping confirmations and product reviews, Recart has done it all for over 5000 Shopify brands. Rather than fighting through the noise of cluttered email inboxes, they help you take advantage of the millions of customers who are already active on Facebook every day.
Try Recart’s Facebook Messenger marketing app free for 28 days here.
Postscript
Whereas Recart provides a suite of marketing tools and templates for Facebook Messenger, Postscript is the app you need for SMS. It allows you to use your Shopify data “to create targeted text marketing campaigns, have two-way conversations with customers, and unlock a brand new marketing channel that drives big-time ROI for your store.” How can you afford not to be reaching your customers on the one device they won’t leave home without?
Test drive Postscript’s sample store here to get an idea of the types of messages you can send to your customers once you sign up for a 30-day free trial.
Gorgias
Gorgias is a customer support solution that allows you to centralize all of your customer service channels in one place. According to their website, they can “automate 40% of your support and reduce response time by 43%.” Supported channels include email, live chat, phone, Facebook, Instagram, and even the contact page on your website. Not every experience with your brand can be a positive one, but staying on top of your customer support is the best way to recapture unhappy customers before they choose another brand or leave a negative review.
Streamline your customer service with a 7-day free trial here.
Peel
Peel is our automated analytics platform that helps Shopify brands leverage in-depth segmentation of over 100 key metrics. We help your business recover time lost to manual data analysis, deliver hyper-segmented reports, and ultimately arm you with the data you need to grow your business and increase profit.
