To succeed in ecommerce, you need three things:
- High-demand trending products to sell
- The skills to market them
- The drive to succeed
In this list, you’ll find 17 things to sell online in 2022 that will activate new business ideas—or maybe give you an idea for a great product to add to your existing online store. Since each niche product is meant for a distinct audience, we’re also sharing relevant marketing tips for reaching new customers.
You already have the winner’s mindset—you’re continually learning, researching, and preparing for success. But finding popular products to sell can be a challenge. That’s why we update this things to sell list every year to help you uncover new things to sell.
The products on this list were the most trending products and categories on the Shopify platform.z
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Trending products to sell online in 2022
Browse our list of highest trending products in 2022 that you can use to start your online business.
1. Print books and ebooks
Global order growth (YOY): 21,627%
Top country: United States 🇺🇸
Valued at $25.7 billion, the global book market saw explosive growth in the last half of 2021. Print books saw a 21,627% increase in global order growth, while ebooks saw a 335% increase over the same period.
US book revenue grew across multiple categories, and despite the growth of digital book sales, print remains supreme. Hardback books generated over $3 billion worth of sales, and paperback and mass market book sales revenue also increased year-over-year.
Print books will continue to drive revenue in the book market for years to come. Books are an excellent way to relax and entertain people, with “pleasure” being cited as the top reason for reading among US adults. With 2.24 million average monthly searches for the term “books,” it’s clear they are powering through 2022.
When it comes to promoting books, think of the concept “friends trust friends.” Promoting books rely on recommendations from influencers and friends, so you’ll want to collaborate with nano-influencers on social media.
Customer reviews are always a smart move for selling books. Testimonials on sites like Goodreads and Amazon can help shoppers decide if the book is right for them and encourage a sale. Podcast interviews are another way to promote your books and generate sales.
2. Vinyl LPs and CDs
Global order growth (YOY): 25,048%
Top countries: United States 🇺🇸, United Kingdom 🇬🇧
Records were one of the best performing products in the second half of 2021. Vinyl LPs are perfect for selling any time of year, especially around the holiday season, when you can take advantage of Christmas sales. You can sell rare vintage vinyl or resell popular, newly released albums online.
With a global market size of $1.3 billion (and growing), there is no shortage of opportunities to sell records online. Indie retailers sold almost half of all vinyl LPs in 2021. In that year, one out of every three albums sold in the US (physical and digital formats combined) were vinyl records. Music CDs also saw a 5,404% increase in global order growth year over year.
When it comes to selling records online, you can sell them from your own Shopify store, on third-party marketplaces like Amazon and eBay, and even on social media sites like Instagram and Facebook. There are niche marketplaces for vinyl, like Discogs. You can also sell in bulk to record stores nationwide. You can expand your product line by selling related products like record players and headphones.
3. Belt buckles
Global order growth (YOY): 1,902%
Top country: United States🇺🇸
Belt buckles are one of those trending items with consistently high profit margins.
The term “belt buckles” gets 90,500 searches per month, validating the hype of this trending product. There are more opportunities for terms like:
- Western belt buckles: 9,900 searches per month
- Custom belt buckles: 14,800 searches per month
- Unique belt buckles: 1,300 searches per month
- Belt buckles for men: 27,100 searches per month
Plus, you can take this niche in several directions with a dedicated store or a product collection within a broader fashion accessories store, or you can market your products to one of the many belt market sub-niches. Depending on how you position your brand, there could be an opportunity to expand into related product verticals, such as boots or hats.
Visual platforms like Facebook, Instagram, and TIkTok are ideal channels to grow your brand, whether you pursue organic growth or use their advertising options. You can also look into driving growth with influencer marketing. Influencers can model your apparel and give your brand a shoutout for a fee or a commission of sales.
4. False eyelash accessories
Global order growth (YOY): 1,823%
Top country: United Kingdom 🇬🇧
Looking for a trending product to sell in the beauty industry? False eyelash accessories are seeing an increase in interest across Shopify stores, Google, and AliExpress.
False eyelash accessories go hand in hand with other products such as brush-on adhesive and applicators, which makes it a good product to add to a beauty store and create different product bundles with.
When selling trending health and beauty products, focus on visual platforms like Instagram, TikTok, and YouTube. You could partner up with influencers in the space and run Instagram ads to hype products and make sales quickly. A more sustainable option is to create your own Instagram profile and publish content around makeup, eyebrows, and tutorials.
For example, you could:
- Do a Q&A on Instagram Live on how to use your products for the first time
- Repost user-generated content
- Run a contest
- Make Instagram Reels or TikToks highlighting premium product features
- Publish product posts with shopping tags
- Create funny Instagram Stories to promote your products
- Publish carousel posts
- Create YouTube tutorials
Why are trends like this great for selling popular items online? You can easily expand your product line to include other popular products in the beauty sector to maximize your potential sales.
5. Household cleaning supplies
Global order growth (YOY): 1,721%
Top country: Brazil 🇧🇷
Household cleaning supplies saw huge growth at the end of 2021, and the new trend doesn’t look like it’s ending soon. The global household cleaning supplies market is expected to reach a value of $320.8 billion by 2028, according to the latest reports. This is not a trending product you want to miss out on. People can use cleaning supplies for many different areas of the home, including, toilet, floors, counters and other surfaces.
Competition is high in this industry. Retailers like Walmart, Target, and Amazon take up significant market share. However, they all target a similar demographic: older consumers with more disposable income, which gives you a unique selling opportunity.
While standard cleaning supplies are the preferred product, research also shows that people are leaning more toward eco-friendly cleaners. There is an increasing demand for natural products that are eco-friendly and gentle on the skin and environment. People are willing to pay more for organic and natural products, and you can cross-sell different products easily.
You can market cleaning supplies online through social media platforms like Instagram or TikTok, and you can target both older and younger audiences by running relevant campaigns. For example, targeting eco-conscious millennial families that just had a child. Your success on social media depends on how you connect with each segment and create interesting content to attract buyers.
You can create video content to show off the benefits of your supplies. You can also run seasonal giveaways to promote new products and bestsellers. For paid ads, Instagram or TikTok will be your best bet, since you can use their behavioral targeting to find customers based on interests and shopping habits.
6. Circuit boards and components
Global order growth (YOY): 1,478%
Top country: Netherlands 🇳🇱
Circuit boards and components are shaping up to be a hot niche for starting a business. By 2025, the home improvement market is expected to reach over $68.4 billion. Retailers are also stocking their stores with components like resistors, capacitors, inductors, and transformers.
What makes this product worth considering is that it offers retailers a lot of expansion opportunities. Circuit boards are used in many different items, including:
- Gaming systems
- Medical devices
- LEDs
- Consumer electronics like computers and home appliances
- Industrial equipment
- Automotive components like navigation systems
- Safety and security equipment
You can sell trending products like this through search-based ads such as Google Shopping or on Amazon. Over 5,400 people search for control boards each month, and 450,000 people search for “motherboards,” which is the main circuit board in a system unit. Another option is working with influencers on YouTube or through blogs to promote your control boards and components.
7. Play vehicle accessories
Global order growth (YOY): 1,418%
Top country: Sweden 🇸🇪
Play vehicles have been a popular pastime activity for kids for ages. They’re a great way to encourage imaginative play and distract them for a bit while parents are working from home.
With 22,200 average monthly searches for the term “play vehicles,” it’s clear these toys are powering through 2022. Accessories include chargers, batteries, remotes, racing tracks, and more.
When it comes to marketing play vehicles and accessories, consider organic word-of-mouth promotion. Toys rely on suggestions from friends and influencers. You can collaborate with influencers on social media channels like Instagram and Facebook. Customer reviews and testimonials are important when selling these toys online.
Create a social media strategy around kids using your play vehicles and accessories. Show them in action with photo carousels and videos and include user-generated content from your followers’ accounts to build trust with potential buyers. If you have the budget, run a contest to give away free products to grow your email or Messenger marketing subscriber lists. You can then create drip marketing campaigns that convert subscribers into customers over time.
8. Dinnerware
Global order growth (YOY): 1,141%
Top country: Netherlands 🇳🇱
Modern dinnerware sets are becoming an evergreen product to sell online. Dinnerware can elevate a tablescape to make it perfect for everyday dining and entertaining. Expected to reach a $55 billion market value by 2027, the tableware market shows no signs of slowing down.
Dinnerware comes in many different styles—modern farmhouse, rustic, vintage, and classic—so you can dress up any table and attract specific buyers. You can purchase dinner sets from a wholesaler, find them in vintage markets, or create your own dinnerware to sell online.
If you want to make bestsellers of your dinnerware , there are a few places to sell it online:
- Through your own store built on Shopify
- Third-party marketplaces like Amazon and eBay
- Niche sites like Etsy and Big Cartel
- Social media sites like Instagram, TikTok, and Facebook
Another path would be creating a Pinterest profile and posting tips and photos there. The Pinterest crowd tends to engage with DIY craft and home décor content, so you could connect with potential customers.
9. Pet carriers and crate accessories
Global order growth (YOY): 1,520%
Top country: Sweden 🇸🇪
Over the past few months, we’ve seen pet carriers and crate accessories drastically increase on the Shopify platform. This product trend continues to be popular as people begin to travel with pets again. The pet carrier market is projected to reach $851.5 million by 2028, with a compound annual growth rate (CAGR) of 3.95% from 2021 to 2028.
There are many different types of carriers to sell with ample monthly search volume. The term “pet carrier” receives 49,500 searches per month. Other long-tail keywords include:
- Pet carrier backpack: 8,100 searches per month
- Dog carrier for car: 8,100 searches per month
- Pet carrier airline approved: 6,600 searches per month
- Small pet carrier: 4,400 searches per month
- Pet carriers for cats: 2,900 searches per month
You can promote these items in a number of ways:
- Cross-sell with other pet products or companies.
- Start a pet care blog.
- Sponsor a pet shelter or events.
- Offer a price-match guarantee.
- Share user-generated content on social media.
You’ll likely want to explore social media and Google Shopping ads to send traffic to your website and drive sales throughout the year. If you want to expand your product line, you can easily find new car parts and accessories to sell using a product-sourcing app.
10. Curtain and drape rings
Global order growth (YOY): 1,046%
Top country: Netherlands 🇳🇱
There’s been a growing trend in sales for curtain rings in recent months. People are spending more time at home and taking on home improvement projects.
“Curtain rings” generates 22,200 searches per month. There are variations you could also target with an SEO strategy, including:
- Curtain rings with clips: 9,900 per month
- Shower curtain rings: 9,900 per month
- Wooden curtain rings: 3,600 per month
- Eyelet curtain rings: 2,900 per month
To market curtain rings, you can create a blog with home improvement and DIY tips and tricks, and links back to your products. Then, run retargeting ads to your blog traffic on Facebook or Google.
You’ll want to run Google Shopping ads for targeted keywords like “curtain rings without clips” or “decorative curtain rings with clips.” This will attract customers who already know what they want. If you show up in front of them, they’re more likely to buy from your ecommerce store.
11. Marine radar
Global order growth (YOY): 1,044%
Top country: Sweden 🇸🇪
Marine radar systems are another trending product experiencing significant growth. The trend is hotter at some times than others, but people usually look for marine navigation and gadget accessories throughout the year. The market is also big and is projected to grow by $147.29 million from 2021 to 2026, at a CAGR of 3.59%.
Search volume for the term “marine radar” gets around 12,100 searches per month, according to Keywords Everywhere. People are also searching for variant phrases like “marine radar app” and “marine radar packages,” which are getting 480 and 260 searches per month, respectively.
Some items you can sell under this category are:
- Transducers
- Mounts
- Cables and adapters
- Displays
Promoting this trending product with Google Search ads may be profitable. It can help you reach high-intent buyers and bring them into your store to purchase. Another option is using Facebook advertising to target specific groups based on your navigation systems’ design or functionality.
People who hike may need handheld GPS, while others may just want a vehicle GPS case. You’ll want to share product images on platforms like Instagram. There, you can partner up with micro-celebrities and influencers to get your products in front of established audiences.
12. DJ systems
Global order growth (YOY): 741%
Top country: Netherlands 🇳🇱
DJ systems are one of those random trending products that become popular every few years and can drive incredible profits while the trend is hot. In this case, projectors had their claim to fame in 2017 and 2019, and again in 2020, according to trend data from Keywords Everywhere.
Search volume for the term “dj equipment for sale” gets around 4,400 searches per month. People are also narrowing their search by type, with phrases like “dj systems for beginners” and “dj equipment packages” getting 90 and 880 searches per month, respectively. These top trending products give you a ton of opportunities to sell accessories like high-end DJ mixers and resell controllers from popular brands like Numark and Pioneer.
To market this product, target Google ads to people searching for specific DJ equipment, like high-end systems or packages for beginners. You can create an online store that sells equipment and other accessories. Create videos to show how to set up the system and become a better DJ. Or reach out to influencers and have them promote products for you.
13. Measuring cups and spoons
Global order growth (YOY): 758%
Top country: Sweden 🇸🇪
One trending product cropping up recently is measuring cups and spoons. Over the past few years, the kitchen utensils market has grown at a CAGR of 4.25%. Brands are coming up with new offerings, such as measuring cups and spoons made from different materials and styles.
The search term “measuring cups” generates 201,000 searches per month, with related terms “measuring cup set” bringing in 4,400 searches per month and “measuring cups for baking” generating 4,400 searches per month.
Furthermore, “measuring spoons” is generating 60,500 searches per month, with terms like “measuring spoons in grams” and “plastic measuring spoons” generating 1,600 and 1,000 monthly searches, respectively.
This supports that measuring cups and spoons can be a profitable business to start online. There are also many types available to sell, which gives you a lot of new product opportunities as you expand your line.
Start by narrowing down what type of measuring cups and spoons you want to sell—plastic, brass, gold, wooden, unique, etc. Then promote your products on popular roundups and gift guides. You can reach out to publications online and ask them to link back to products on your website from their articles. (People are more likely to buy when they come to your site through an external blog post than an ad.) Then, to win back the sale, run retargeting ads to people who viewed the product but didn’t buy.
Another option is running search-based Google Shopping ads. You can run ads to people searching for specific keywords like “magnetic measuring spoons” to encourage sales.
14. Shampoo
Global order growth (YOY): 764%
Top country: Sweden 🇸🇪
Another recent trending product popping up is shampoo. Similar to other personal grooming products, demand for shampoo saw a decline in 2020, with brands like Procter & Gamble seeing a 1% sales drop compared to 2019.
Part of the $94 billion hair care market, shampoo made a comeback in late 2021 that’s continuing in early 2022, with impressive global order growth amongst Shopify stores.
There are many types of shampoo you can sell:
- 2-in-1 shampoo
- Anti-dandruff shampoo
- Kids’ shampoo
- Medicated shampoo
The rise in awareness of harmful chemical effects and increasing celebrity endorsements are shifting demand toward organic and natural products, along with small, travel-size packs.
Trend data from Keywords Everywhere shows the following search volumes:
- Shampoo: 673,000 per month
- Dry shampoo: 165,000 per month
- Anti-dandruff shampoo: 74,000 per month
- Organic shampoo: 33,100 per month
Shampoo is one of those products that traditionally sells itself. However, there are fun ways to market shampoo to your target audience:
- Reach them directly with Instagram ads
- Source partnerships with Instagram influencers and bloggers
- Using unique packaging and unboxing experience
- Creating empowering shampoo ads
- Developing punchy shampoo branding
Shampoo isn’t as susceptible to seasonal ups and downs, so if you’re looking for a year-round product trend, this market could be a hit. You could also run Google Shopping ads for high-intent keywords like “organic shampoo for hair loss” to make direct sales.
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15. Computers
Global order growth (YOY): 609%
Top country: Netherlands 🇳🇱
Computers are another one of the most popular products to sell in 2022. Desktop computers come with an operating system and processor, storage, graphics cards, speakers, and a display screen so you can tackle your busiest days.
The market includes several types, ranging from workstations and desktops to portable or mobile products. Expected to be valued at $505.45 billion by 2025, computers are used for personal and business activities, gaming, university students, and commercial industries.
The term “computers” sees 2.24 millions searches each month. However, finding what they want isn’t always easy for consumers because there are many different types. For example, they may want to buy an expensive, high-powered gaming computer. Or prefer a cheaper all-in-one computer to browse the internet and answer emails.
Selling in the computer industry gives you plenty of opportunities to expand your product lines. You could sell keyboards, cables, printer ink, audio and video accessories, memory cards, game hardware, and other accessories to increase average order volume.
To promote bestselling products like computers online, you want to nail down a niche market. Gamers buying computers will have different requirements and budgets versus parents purchasing one for home use. Determine who you want to sell to and create landing pages on your website specifically for them.
Since people tend to struggle with buying computers, they’ll turn to “best of” guides online to get more information. You could land a spot on top-ranking guides or create your own to promote online.
If you want to run Facebook or Google Shopping ads, consider targeting audiences by brand name, such as Android or Samsung tablets. Use Facebook’s targeting to find different demographics to target in countries where tablets are popular, like in Canada and the US.
16. Cables
Global order growth (YOY): 593%
Top country: Netherlands 🇳🇱
The global wires and cables market size was estimated at $183.14 billion in 2020. It is expected to expand at a CAGR of 4.4% from 2021 to 2028. Demand is continually growing in commercial, industrial, and residential sectors for wires and cables. You can specialize in selling many different types of cables and wires, from hospital-grade MC cables to multichannel RCA and HDMI cables.
Search volume for the term “cables” receives 368,000 searches per month. Data from Keywords Everywhere suggests that people are searching for specific types of cables:
- Electrical cables: 33,100 per month
- HDMI cables: 550,000 per month
- Ethernet cables: 368,000 per month
- Cables rca: 3,600 per month
- Wires and cables: 8,100 per month
You could run Google Shopping ads targeting long-tail keywords to attract specific customers, as well as Facebook ads to test different audiences and learn more about who’s buying cables and wires.
17. Mouse pads
Global order growth (YOY): 580%
Top country: France 🇫🇷
If you’ve used a computer before, you’re familiar with a mouse pad. The COVID-19 pandemic helped stimulate this trend as more people work from home and spend more time online. Mouse pads protect your mouse, as well as the surface you use it on, from wear and tear.
These mats are subject to personal taste. The feel and glide will be subjective, plus people may be looking for specific types, like a large mat or ones with a built-in charger, or a cheap one.
Trend data from Keywords Everywhere shows the following search volume:
- Mouse pads: 823,000 per month
- Mouse pads gaming: 90,500 per month
- Custom mouse pads: 49,500 per month
- Large mouse pads: 18,100 per month
To market this bestseller, you’ll want to truly know your audience. Each segment will have different preferences. Decide: Are you going to target gamers? Or founders of startups who are working from home?
Show your mouse pads in use. For example, you could run a contest where customers post pictures of their computer set up. Or, create staged photos of the mouse pad in a relevant setting and post them on social media and use them in ads. Working with influencers is also a great way to promote mouse pads and get them in front of new potential buyers. Promoting this trending product with Google Ads may be profitable, targeting cities where your audience lives.
